Disney vs. DIRECTV: The Battle for Your Eyeballs
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Disney vs. DIRECTV: In perhaps one of the most shocking news sports enthusiasts and TV lovers have waked up to, Disney has now removed its ABC stations, ESPN, and some other cable networks from Direct TV. This decision occurs after Cablevision’s and Time Warner Cable’s inability to ink a new distribution deal. Thus, more than 11 million satellite viewers will be deprived of their beloved channels, especially during the college football and NFL seasons. Disney vs. DIRECTV Dispute Here is a complete guide on how the subscribers can get a 20$ bill credit.
The timing of this blackout could not have come at a worse time, considering that the world is enjoying several sporting events, such as the ongoing US Open Tennis Championship. The audiences who depended on ESPN and ABC for the live broadcast of these events were left with no choice but to seek other means of getting the real deal.
Disney vs. DIRECTV: The War of Words
Rob Thun, the chief content officer at DIRECTV, has been very vocal about what he describes as Disney’s aggressive actions aimed at causing consumers to lose rather than gain. He acknowledges that Disney’s strategy is making the value proposition for audiences to consume content they want at a reasonable price progressively harder. However, Disney is not going down without a fight.
HBO’s senior management, including Dana Walden, Alan Bergman, and ESPN Chairman Jimmy Pitaro has stated that they are willing to go to the negotiating table to talk flexible terms similar to these offered to other distributors. But they are consensual in that they shall not accept any deal that does not capture the value of their multicultural program.
A Familiar Problem
But this standoff between the two media giants does raise one point of concern for consumers, who increasingly grow exasperated with the ongoing trend of blackouts and negotiations between cable providers and content creators-a problem that has grown all too common in recent years and often leaves viewers dead center, losing access to channels they pay for.
This means college football season has officially begun, and the NFL is not far behind. The stakes are very high for both Disney and DIRECTV: sports programming remains one of the main reasons people subscribe to cable, and an inability to access key channels will surely result in subscriber losses for DIRECTV as viewers look for other ways to watch their favorite teams and events.
The Big Picture
But the dispute goes further than just sports: The blackout also affects other Disney-owned networks, such as FX, National Geographic, and Freeform, limiting access to a wide range of programming for DIRECTV subscribers.
This whole affair underlined the change in the medical landscape: new consumers, new technologies, and a compelling fight between cable distributors and streaming services. In cases like this, the onus lies with Disney and DIRECTV to buckle up and reach a solution that would not disappoint their audiences.
What Can You Do?
The viewer ends up as the ultimate loser: collateral damage in a fight between two media heavyweights, both more anxious about their bottom line than concerned with offering viewers what they want to watch.
What does that leave you to do as a viewer? Well, the first thing you can do is start vocalizing your frustrations with both Disney and DIRECTV for how unfortunate of a situation this is and how they need to get the dispute over so you can watch your favourite shows and sporting events.
Other alternatives are also for you to be able to see or view your favourite content either through some streaming services or other cable providers. But all said and done, it’s ultimately upon Disney and DIRECTV to sort out the issue amicably and keep everybody in the fold.
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Disney vs. DIRECTV: The Call for Resolution
Meanwhile, let’s just cross our fingers that these two giants in the world of media would put aside their differences and come to a truce that will be beneficial for the companies and their customers as well. After all, we’re in this together, and we need access to the content that we so love without having to leap through hoops to get it.